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The Five Pillars of Social Media Marketing

by Ted Koterwas — last modified 2007-05-28 12:20
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http://www.marketingpilgrim.com/2006/10/the-five-pillars-of-social-media-marketing.html

Ben Willis identifies five forms of interaction within social media networks as a framework for thinking about how to use them for marketing.

1. Declaration of Identity
The social networking profiles that  you set up declare who you are and what your values are to potential customers. Getting this right is critical.

2. Identity through Association
You and the people within your social network shape each other's identities by association.

3. User-initiated Conversation
This is your customer's chance to ask questions and make requests. How you respond shapes your relationship with your customers.

4. Provider-initiated Conversation
This is your chance to get feedback. Be friendly and respectful

5. In-Person Interaction
Create real world opportunities to meet people within your online networks. "Nothing beats face-to-face"