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SEO Tutorial, Tools, and Checklist

by Ted Koterwas last modified 2007-09-05 09:40

The Webconfs.com SEO Toolset provides a free tutorial, a number of free tools, and a checklist for optimizing websites for search engines.

The Webconfs.com SEO Tutorial gives a solid introduction to Search Engine Optimization. The introduction explains what SEO is and how Search Engines work, and the differences between some of the major search engines. The chapter on Keywords covers choosing the right keywords based on your content, target audience and frequency of searches; optimizing keyword density without keyword stuffing; and where to put keywords for best effect. The chapter on links discusses the importance of quality Inbound and Outbound Links, and strategies for increasing them, the importance of Anchor text in backlinks, and linking strategies to avoid. The "Metatags" chapter explains the decreasing importance of metatags but emphasizes that they are still useful, especially the Description metatag. In the "Content is King" chapter, the tutorial underscores how frequently updated, quality content helps to increase the frequency of indexing and bolster search rankings. "Visual Extras and SEO" talks about search-engine friendly techniques for using images, animations, movies, frames, and javascript; and "Static Versus Dynamic URLS" covers URL rewriting.  The final Chapter, "Promoting Your Site to Increase Traffic" suggests submitting your site to directories, forums, and specialized search engines, and presents the option of Paid Ads and Submissions.

In addition to the tutorial, Webconfs.com provides a number of handy SEO tools, including a Similar Page Checker, a Search Engine Spider Simulator, Backlink Anchor Text Analysis, Keyword Density Cloud, and keyword suggestors, among others.


List of Best and Worst practices for designing a high traffic website is a checklist of the factors that affect search engine rankings both negatively and positively, listed in order of importance.

How to get Traffic from Social Bookmarking sites lists 20 tips for getting your site noticed on social bookmarking and recommendation sites like Digg!, del.icio.us, StumbleUpon, and Reddit.

The SEO Articles section of the website presents a number of additional article son more specific SEO topics.